“Cult of the Mac” interviewed the author behind the famous “Think Different” Campaign. In addition to the “Think Different” campaign, Ken Segall was also the person who put the “i” in “iMac” when the product was first introduced. Interestingly, Steve Jobs did not like the “iMac” moniker when it was first purposed…but the name prevailed and the rest is history.
The interview was a very interesting read (and I highly recommend it) because it showed the kind of micro-management perfectionist-style Steve Jobs does at Apple Inc. Something as simple as a product name had to be perfect and Jobs made sure it was right. Not many would care to print a product name on prototypes “just to see what it looked like.” The article also showed the passion from which Apple products are created from. Segall, who also worked with Dell, mentioned the difference between Apple and the rest:
“Dell and Apple: It’s night and day,” Segall says. “It’s a transactional world Dell lives in. It’s all about numbers. Everything they say about Apple making products for themselves is true. Apple — it’s about changing the world. For everyone else, it’s about the money.”
Read the full interview here.
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