The Computer Café: My Local Computer Store
My computer died last week and luckily because I use Carbonite my data was safe and secure.
When I told one of my clients that I needed to replace my computer he asked me if I was going to get the latest and greatest and I responded with a resounding no. My approach has always been to have an average computer because that’s what most of my clients have, and I’ve always felt it allows me to relate to their software predicaments better.
The first thing I did was to call and get a quote from Craig Rabe and Justin at the Computer Café in Arlington, Massachusetts. I’ve known Craig for years and I wanted to give him the business. I also called Dell and got a quote and was surprised that the price difference was almost $250.00. I emailed Craig and told him of my moral and business dilemma; I wanted to give him the business but the difference was substantial.
Sometimes you have to look at the cost and not just the price when you make a purchase.
Because I’ve known Craig for years he gave me a $100 discount right away (I’ve also referred business to him over the years and vice versa). In addition, he offered to transfer all my old data from my two old hard drives to the new computer. I can’t even begin to tell you how much time that saved me.
Dell told me the delivery time would be 5 to 10 business days; the Computer Café had my computer in three business days. Dell had a $35.00 delivery charge; all I had to do was drive about two miles from home to pickup my computer from Craig and Justin.
Craig was still about $115 more expensive, but I knew he was local and just a phone call away and he was providing me a service (transferring my data) that would save me a great deal of time. After I got my computer, I called Ted at the store and he spent about 15 minutes advising me on some things that I had questions about with the new system.
When you purchase your next computer, consider the local guy or gal down the street, because the price difference isn’t always what it seems. And you have the opportunity to support your local economy. Sorry Dell.
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